Fashion Brand-Owned Metaverses
A year after its first NFT drop, Italian fashion label Diesel has announced that it will be launching its own metaverse platform dubbed ‘D:verse.’
The new site will function as an NFT-focused community for Diesel fans. It will offer users access to a range of Diesel NFTs, the majority of which will mirror physical pieces belonging to the brand’s Fall/Winter 2022 collection. The pieces will be given out on a first-come-first-serve basis and will include fur jackets, sneakers, and Diesel’s signature puffer coat. In addition, users will be given VIP access to Diesel’s Spring/Summer 2023 fashion show.
Moving forward, the brand intends for D:verse to become the go-to space for future metaverse projects, shows, and collaborations, as well as resources for fans seeking exclusive content and VIP-style access.
Image Credit: Diesel